Friday, June 17, 2011

Product innovation (Levi's)


I might be a marketeer but I am not a strong believer of advertising. There, I said it. But the recent levi's curve id ad has made me think otherwise. It has appealed to me and to may be thousands and millions of other women like never before. I have been watching it on television for last few months and still every time its played during those commercial breaks I just can't prevent myself from listening to the song and watching the video.