For whom do you write?

I am not a regular writer but I am a regular reader. Yet I can't easily think of the next best thing to write. I am  mostly caught in the dilemma which is the name of this post, "For whom do you write?". I am frequently guided by my brain and that has never helped anyone in liberal arts or the fine.

My brain says this blog post needs to be positioned for a specific genre or niche set of readers. Else, there is no way to gain readers. This is so well-thought through by my experienced marketing brain. Yet my noble heart says that this blog was meant to be my path to express and give meaning to my love for books and stories. Both my heart and brain fight for a while and the brain comes out triumphant. What a pity!

I wish I could make the brain understand that it needs to support my heart as no great read has ever come out of a brain. It is always the pourings of a heart that strikes another and hence gains love from readers.

Dear Brain,

Why don't you rest once in a while. Why don't you think a little less, judge lesser and let me rule, once in a while. Science praises you not the arts. Let me lead sometimes! I have all the right to live and win.

Yours Beloved
Heart

So, then I can only wish that once in a while from now on I will pour from my heart because I write for the reader as well as my heart. Who do you write for?